Pricing a house is one of the most important parts of the marketing process. You want to get as much for the property as you can, but if you set the price too high, you can turn away qualified buyers. Your real estate agent can tell you the selling price of homes comparable to yours. Pricing strategy depends on market conditions, and it is different in a buyers' market than it is in a sellers' market.

If your home is overpriced, the marketplace will reflect that to you. When a property fails to sell in a reasonable period of time, you and your real estate agent should have a frank discussion to determine whether too high a price tag is the reason. Your real estate agent will also be getting feedback from other agents who have shown your home.

Remember that price is only one factor. Consider ways you can make the property more attractive to show by handling needed repairs, improving curb appeal or making cosmetic improvements. Improve the condition of your home and you will improve its chances of selling.

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The Luby Group - Suzanne & Liz Luby - IL Licensees
Coldwell Banker
530 North Hough Street
Suite 180
Barrington, IL 60010
Suzanne: 847-922-7773
Liz: 847-691-3150
Office: 847-277-2777
Fax: 847-382-4990
Luby@TheLubyGroup.com

Suzanne and Liz Luby begin each client relationship with a simple commitment to superior service. With more than twenty years of experience in the Barrington, Inverness and Chicago Northwest Suburban markets, Suzanne and Liz Luby offer home buyers and sellers expert real estate guidance based on the highest professional and ethical standards. The Lubys believe their business is about building lasting relationships through communication, trust, knowledge and expertise. Their team approach has consistently ranked them among the top 100 of Coldwell Bankers’ Chicagoland agents, and top 1% nationally.