The best real estate agents in today's marketplace are becoming even better about marketing the homes they list to the public, as well as to other agents who have potential buyers.

When you are interviewing prospective real estate agents to help you sell your home, ask how they find buyers. In the past, a "For Sale" sign would go into the ground, the basic information went into the Multiple Listing Service, and then there was an occasional Sunday classified ad and an "open house". If the house did not sell right away, the agent might recommend a price reduction.

Agents today are much more sophisticated and pro-active about getting people into their homes. They rely on computers, direct mail, telemarketing, and just plain clever ideas that no one else has tried. Ask prospective listing agents for two things--a written analysis of what is happening with housing prices in your area and a marketing plan which outlines how they would get your home from "For Sale" to "Sold".

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The Luby Group - Suzanne & Liz Luby - IL Licensees
Coldwell Banker
530 North Hough Street
Suite 180
Barrington, IL 60010
Suzanne: 847-922-7773
Liz: 847-691-3150
Office: 847-277-2777
Fax: 847-382-4990
Luby@TheLubyGroup.com

Suzanne and Liz Luby begin each client relationship with a simple commitment to superior service. With more than twenty years of experience in the Barrington, Inverness and Chicago Northwest Suburban markets, Suzanne and Liz Luby offer home buyers and sellers expert real estate guidance based on the highest professional and ethical standards. The Lubys believe their business is about building lasting relationships through communication, trust, knowledge and expertise. Their team approach has consistently ranked them among the top 100 of Coldwell Bankers’ Chicagoland agents, and top 1% nationally.